9 Non Toxic and Clean Makeup Brands

Hello, beautiful souls! I'm thrilled to bring you a curated collection of my most-loved non-toxic beauty brands. As we all journey towards better health and more mindful living, it's essential to find beauty products that not only make us look and feel fantastic but also align with our values of being gentle on our bodies and the earth. So, let's go deeper and discover some favorite clean beauty brands!

These 9 brands align with our ethos of natural living, offering beauty solutions that steer clear of harsh chemicals and harmful ingredients. 🌿

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BeautyCounter Favorites

1. BeautyCounter

BeautyCounter is a shining example of a non-toxic beauty brand that champions natural skincare and eco-friendly makeup. With a focus on sustainable beauty and clean beauty products, they are a leader in the natural skincare and cruelty-free makeup movement. Their commitment to eliminating harmful chemicals is paving the way for a safer, more conscious beauty industry. Bravo! 

What They Offer:

BeautyCounter stands out in the world of skincare and beauty with its extensive range of high-quality, non-toxic products. From rejuvenating skincare to vibrant makeup, BeautyCounter covers all bases, ensuring that every beauty need is met with the safest ingredients possible.

Key Features:

When it comes to clean beauty, BeautyCounter is a brand that stands out with its steadfast commitment to safety and transparency. They're not just about creating stunning makeup; they're about pioneering a movement for safer, more responsible beauty products. With their comprehensive Never List™, BeautyCounter ensures that over 2,800 questionable ingredients are never used in their formulations. This level of meticulous screening and dedication to clean beauty sets them apart.

  • Ingredient Transparency:  Every ingredient they use in their formulations is listed on the product packaging and/or on their website—including fragrance, flavors, and preservatives. 
  • Responsibly-Sourced Raw Ingredients: They are committed to protecting the people who help bring our products to market, and the way ingredients are farmed, harvested, or mined can have a major impact. 

Why We Love Them:

My admiration for BeautyCounter springs from their remarkable fusion of award-winning performance, a luxurious feel, and unparalleled transparency in ingredients. Each product they offer feels high-end and indulgent, yet it's their commitment to clean, safe beauty that truly sets them apart. BeautyCounter isn't just about looking good; it's about feeling confident and responsible in the choices we make for our skin and health. Their transparent ingredient list ensures that I'm informed about what I'm applying to my skin, aligning well with my values of conscious, mindful living.

My Top Picks:

Glow First Priming Serum

Skin Twin Featherweight Foundation

Sheer Genius Conditioning Lipstick 

2. Thrive Causemetics®

As a pioneer in the non-toxic beauty industry, Thrive Causemetics excels in offering vegan and cruelty-free makeup, emphasizing clean beauty and natural skincare. Their dedication to producing eco-friendly cosmetics without harsh chemicals showcases their role as a leader in sustainable beauty. Their innovative approach in the clean beauty sphere makes them a perfect example of a brand contributing positively to the organic skincare and eco-conscious beauty space.

What They Offer:

Thrive Causemetics is more than just a beauty brand; it's a movement in the beauty industry that focuses on high-performance makeup and skincare products. With an impressive range of vibrant, long-lasting cosmetics and nourishing skincare items, Thrive Causemetics provides quality without compromise.

Key Features:

One of Thrive Causemetics' highlight features is their commitment to formulating products without harmful ingredients. Each product is created without parabens, sulfates, or phthalates, making them a standout choice in the realm of non-toxic beauty.

Why We Love Them:

Thrive Causemetics resonates deeply with our ethos at Slow North. Their focus on creating cruelty-free makeup and skincare products, which are not only safe for the skin but also for the environment, aligns with our passion for sustainability and ethical consumerism. Furthermore, their unique business model of giving back for every product purchased makes them a brand with a heart.

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My Top Picks: 

Liquid Lash™ Extensions Mascara

Buildable Blur™ HD Creaseless Concealer

3. Voodoo Makeup

In the realm of natural and non-toxic beauty, Voodoo Makeup stands out as a brand dedicated to clean, eco-friendly skincare and makeup solutions. A woman-owned trailblazer in the industry, Voodoo Makeup emphasizes transparency and wellness, ensuring their customers are not only looking their best but also feeling their best.

What They Offer:

Voodoo Cosmetics specializes in natural and non-toxic skincare and makeup products. Their range includes everything from rejuvenating serums and hydrating lotions to innovative makeup solutions, all formulated with high-quality, natural ingredients. 

Key Features:

Corn, soy, and gluten-free, their makeup is perfect for the allergy-sensitive, the immunocompromised or anyone living a clean lifestyle. Sustainability is central to their ethos, with environmentally friendly practices in sourcing and packaging. Their commitment extends to being 100% vegan and cruelty-free.

Why We Love Them:

Voodoo Makeup is more than just a beauty brand. Their commitment to natural ingredients and eco-friendly practices aligns with the growing consumer demand for conscious beauty solutions. Their innovative product range, focused on both efficacy and environmental responsibility, makes them a trusted name in the beauty industry. Shop VoodooMakeup.com.

  

4. Ilia Beauty

What They Offer: 

Ilia Beauty stands out in the makeup industry for its clean, skin-centric approach. They offer a wide range of makeup products, from lightweight foundations and concealers to vibrant lip colors and eye makeup, all crafted with carefully selected, nourishing ingredients.

Key Features:

  • Skin-Loving Makeup: Ilia Beauty merges skincare with makeup, ensuring that their products not only enhance beauty but also nurture the skin.
  • High-Performance, Clean Formulas: Their commitment to clean beauty is evident in their exclusion of harmful chemicals, focusing instead on organic, bio-active ingredients that deliver impressive results.
  • Sustainable and Ethical Practices: Ilia Beauty takes pride in its ethical sourcing and sustainable packaging, reflecting a deep respect for both the environment and the consumer.

Why We Love Them: 

Ilia Beauty redefines makeup with its core belief that clean beauty should not compromise on performance. They bridge the gap between natural cosmetics and professional-grade makeup, offering products that are both gentle on the skin and highly effective. Their dedication to transparency and sustainability aligns perfectly with the values of consumers who seek beauty products that are safe, ethical, and environmentally responsible. Shop Ilia Beauty on Amazon

My Top Picks: 

Super Serum Skin Tint SPF 40

Multi-Stick For Lips + Cheeks

6. Pacifica

Pacifica Beauty is a trailblazer in the world of vegan and cruelty-free cosmetics. Their ethos revolves around creating innovative, sustainable beauty products with a focus on compassion for all living beings. Known for their vibrant, high-quality makeup and skincare items, Pacifica stands out for using safe, nourishing ingredients while actively championing eco-friendly packaging and practices. 

What They Offer:

Pacifica Beauty offers a vibrant array of makeup products. Their collection includes everything from richly pigmented eyeshadows and mascaras to foundations, blushes, and lip tints, all designed to beautify while being kind to your skin.

Key Features:

  • 100% Vegan and Cruelty-Free: Pacifica stands firmly against animal testing, ensuring that all their products are both vegan and cruelty-free.
  • Safe and Nourishing Ingredients: They prioritize the use of safe, non-toxic ingredients that are beneficial for the skin, avoiding harsh chemicals often found in conventional makeup.
  • Eco-Conscious Packaging: Committed to the planet's health, Pacifica Beauty uses recyclable materials and innovative sustainable practices in their packaging.

Why We Love Them:

Pacifica Beauty resonates with us for its dedication to creating makeup that's as kind to the environment as it is to your skin. Their wide range of makeup, infused with natural ingredients, caters to a diverse audience, making clean beauty accessible to all. Pacifica's commitment to ethical practices, combined with their innovative approach to natural cosmetics, makes them stand out in the beauty industry. They exemplify the perfect balance between vibrant, high-quality makeup and a steadfast commitment to ethical, sustainable beauty solutions. 

My Top Picks:

Mineral Eye Shadow Pallette 

Color Quench Lip Tint 

 

7. Mineral Fusion

Mineral Fusion stands at the forefront of the clean makeup revolution, offering a range of beauty products that merge purity with elegance. Their philosophy centers around providing skin-loving, mineral-based makeup that not only beautifies but also nurtures.

Why We Love Them:

Mineral Fusion has made my list for multiple reasons. Firstly, they understand that beauty and wellness go hand in hand, ensuring their products are free from harsh chemicals, parabens, and artificial fragrances. Secondly, their inclusivity in shades and versatility in products means there’s something for everyone, making beauty accessible and enjoyable for all.

Key Features:

  • Skin-Enhancing Minerals: At the core of Mineral Fusion's products are skin-enhancing minerals that provide natural coverage and offer the benefits of skincare.
  • Cruelty-Free and Eco-Friendly: Their commitment to cruelty-free practices and eco-conscious packaging aligns with a sustainable lifestyle.
  • Wide Range of Products: From vibrant eyeshadows to nourishing lipsticks, their collection is vast, catering to all aspects of makeup needs.

What They Offer:

Mineral Fusion offers an extensive range of makeup products including foundations, blushes, eyeshadows, lipsticks, and more. Each product is formulated with antioxidants and botanicals, offering a makeup experience that not only enhances beauty but also contributes to skin health. Their products are perfect for those who seek a natural, radiant look without compromising on quality or ethical standards. 

My Top Picks:

Bronzer Duo

Eye Shadow Trio

Clean beauty recommendations

8. Honest Beauty 

Honest Beauty, a brainchild of Jessica Alba, is more than just a makeup brand – it's a commitment to cleaner, safer beauty. With a mission to empower people to live happy, healthy lives, Honest Beauty offers a range of makeup products that are as good for you as they look on you.

Why We Love Them:

Honest Beauty resonates with us for its transparent approach to beauty. Their dedication to avoiding harmful chemicals and focusing on natural, effective ingredients is truly admirable. Plus, their chic packaging and high-performance products prove that you don’t have to sacrifice style for natural beauty.

Key Features:

  • Clean and Conscious Formulas: Honest Beauty adheres to a strict "NO List" of potentially harmful chemicals, ensuring products are safe and clean.
  • Innovative and Effective: They combine the best of nature with modern science to create formulas that are both effective and gentle on the skin.
  • Wide Array of Products: From luxurious foundations to hydrating lip balms, their range caters to every aspect of makeup needs, all while being cruelty-free and dermatologist-tested.

What They Offer:

Honest Beauty brings an array of products that cater to a full makeup routine – foundations, mascaras, lipsticks, and more. Each product is crafted to enhance natural beauty, focusing on a healthy, glowing complexion. With Honest Beauty, you’re not just applying makeup; you’re also nourishing your skin with safe, beneficial ingredients. It’s an ideal choice for anyone looking for high-quality, clean makeup that delivers exceptional results.

My Top Picks:

Tinted Lip Balm 

Talc-Free Eyeshadow Palette

 

9. bareMinerals

Why We Love Them: 

A natural approach to beauty, bareMinerals stands out in the beauty world for its commitment to clean, natural makeup for over 30 years. They've pioneered the use of nourishing minerals and natural ingredients, offering a kinder approach to beauty that's as good for your skin as it looks. Their products are a celebration of natural beauty, enhancing your features without masking them.

Key Features:

  • Purity in Ingredients: bareMinerals uses a minimalistic approach, focusing on natural minerals and avoiding harsh chemicals, unnecessary additives, and skin irritants.
  • Skin-Health Focus: Their products are designed to improve your skin's health over time. Ingredients like nourishing vitamins and minerals actively contribute to a healthy, radiant complexion.

What They Offer:

bareMinerals provides a comprehensive range of makeup products that cater to every need. From their iconic mineral foundations offering a natural, lightweight coverage to a stunning array of color cosmetics for eyes, lips, and cheeks, they have everything to complete your makeup routine. Whether you're looking for an everyday look or something more glam, bareMinerals has you covered with products that not only make you look good but also feel good about what you're putting on your skin.

Top Picks:

BarePro Liquid Foundation SPF 20

Mineral Veil Setting Powder
 (talc-free)

As we close this roundup of my favorite non-toxic beauty brands, one thing's certain: these companies are redefining beauty standards. From the discerning ingredient selection of BeautyCounter to the mineral-rich formulas of bareMinerals, each brand brings something unique to your makeup bag, without sacrificing performance. By choosing these brands, you’re not just enhancing your beauty routine; you’re supporting a cleaner, safer approach to cosmetics. It’s about more than makeup – it’s about making conscious beauty choices that benefit your skin and your health. Here’s to looking great and feeling even better - together!