10 Black-Owned Home + Lifestyle Brands to Support Today and Every Day

Showing up for Black lives doesn’t stop at hitting the pavement and protesting. It also looks like dedicating your time, your listening skills, your social media platform, and your spending power to the cause. However you’re able to, showing up matters!

As a home and lifestyle brand, we wanted to take the time to shout out Black-owned businesses who offer amazing products and services for home, life, and wellness. Whether you buy a product, sign up for a class, or simply share on social media, your engagement can make a positive impact for business owners! Check out some of our favorite Black-owned lifestyle brands to support:

Photo by BLK+GRN


BLK+GRN is your one-stop shop for plant-based, cruelty-free goods created by Black artisans. You can find things like menstrual care items, bath, body, and hair products, books, candles, and essential oils.

2. Conscious Coven

Based in Austin, Conscious Coven harnesses the power of ancestral alchemy and group somatics for community connection and healing. You can join the Coven and learn about attending their healing workshops here.

Photo by Aya Paper Co.

3. Aya Paper Co.

Pollution and climate change disproportionately affect communities of color — which is why Aya Paper Co. makes stationery and gift items with sustainability in mind. The Earth-friendly collection is defined by neutral earth tones, minimalist illustrations, and modern typography.

4. Alexandra Winbush

This soothing wellness brand delivers the whole self-care package right to your doorstep. Experts help you pick out the perfect candle and tea to match the mood you’re looking for. They’ll even throw in a custom playlist to set the vibe.

5. Chic Geeks

If your devices need a new wardrobe, you’re sure to find something at Chic Geeks, an accessory store for phones, tablets, keyboards, and laptops.

Bea Dixon, Founder of The Honey Pot Co.

6. The Honey Pot Co.

The Honey Pot Co. offers natural, plant-powered solutions for feminine health. All of Honey Pot’s products are 100% natural and are free of chemicals, toxins, artificial fragrance, or synthetic materials.

7. Kashmir VIII

Spruce up your walls with colorful art prints by Kashmir Thompson. Her paintings, inspired by Black pop culture, have received accolades from celebrities like Angela Bassett, Issa Rae, Spike Lee, Tisha Campbell-Martin, and Tasha Smith, to name a few.

8. Sincerely, Tommy

Sincerely, Tommy is a Brooklyn-based concept store, focused on emerging womenswear and lifestyle brands. And, in typical cool Broolyn brick-and-mortar fashion, the store includes an in-house coffee bar and an experimental vegetarian menu. If you’re not in the New York area, don’t despair — you can still order dresses, jewelry, outerwear, and wellness goodies online.

9. Claude Home

Claude Home ships stunning vintage home decor, including sofas, sculptures, and art prints, from its home base in the East Village to your doorstep.

Karen Young, Founder of Oui The People

10. Oui The People

Oui The People offers conscientious shaving products. We love this brand because it pays attention to the details of language. Oui The People avoids terms like “flawless” and “perfect” on their packaging to discourage the idea that women should strive for flawlessness.


Cecilia Seiter
Cecilia is a freelance writer and contributor to Slow North. She writes largely about sustainability, especially as it applies to beauty, wellness, and the future of technology. She is a graduate of the journalism department at Cal Poly, San Luis Obispo and is based in Los Angeles, CA.